National Offline Day 


We typically spend hours every day on our tiny smartphone screens, in addition to the screentime at workplaces. In order to enhance connectivity and collaboration, these smartphone interfaces are designed to be addictive and promote excessive digital media consumption. Google and Apple, very much creators and part of the problem, have within the last few months launched their Digital Wellbeing and Screen Time apps for users to self-monitor their screen usage.

New scientific research suggests digital social media usage to negatively impact wellbeing [1], reduce our face-to-face relationships, reduce time spent in meaningful activities, increase sedentary behaviour by encouraging more screen time, lead to internet addiction [2], and erode self-esteem through unfavourable social comparisons [3]. Interruptions due to smartphone use by parents impair language acquisition by toddlers [4] and excessive smartphone use reduces ability to maintain sustained focus & attention [5], ultimately affecting our creativity.

Have you noticed your smartphone and social media use impacting your deep thought, creativity, moods, sleep, and social relationships?

If yes, let's make an attempt together to take 24 hrs of offline time! From sundown to sundown from the 1st of March to the 2nd of March.

Join hundreds of others by taking the pledge and joining the discussion at:

Contact Us

Email: [email protected]

Mob: + 41 76 580 84 08 (Alexander Boethius – media enquiry)

Mob: + 41 76 547 63 71 (Dr. Naveen Shamsudhin – scientific enquiry)

Our Video Material

1.    Offline Day Videos

2.   Lonely Phone

3.   Interview with Dr. Sarah Genner (Digital Media Researcher)

4.  Street Interviews

Our Image Material


Scientific Publications

[1] Kross, Ethan, et al. "Facebook use predicts declines in subjective well-being in young adults." PloS one 8.8 (2013): e69841.

[2] Christakis, Dimitri A. "Internet addiction: a 21 st century epidemic?." BMC medicine 8.1 (2010): 61

[3] Feinstein, Brian A., et al. "Negative social comparison on Facebook and depressive symptoms: Rumination as a mechanism." Psychology of Popular Media Culture 2.3 (2013): 161.

[4] Reed, Jessa, Kathy Hirsh-Pasek, and Roberta Michnick Golinkoff. "Learning on hold: Cell phones sidetrack parent-child interactions." Developmental psychology 53.8 (2017): 1428.

[5] Wilmer, Henry H., Lauren E. Sherman, and Jason M. Chein. "Smartphones and cognition: A review of research exploring the links between mobile technology habits and cognitive functioning." Frontiers in psychology 8 (2017): 605

Our Partners and Community Movements

·      Center for Humane Technology

·      National Day of Unplugging

·      Common Sense Media

Newspaper References